This article was updated on 01/29/2025 SPOILER Alert: Yes. Yes, it should. Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of...
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Michael Martz
I am Michael Martz, a creative expert committed to fueling economic growth by helping brands, and the people they serve, thrive in their respective communities. I develop and focus on ideas that enable meaningful connections, elicit joy, inspire exploration, and encourage appreciation of the beauty that may otherwise go unnoticed.
But, ultimately, Iโm a dreamer striving to make the world a more beautiful place to live in โ one thatโs more harmonious, joyous, gracious, and prosperous than the one I was born in.
Forget about egos: No matter what it is weโre creating, collaboration โ with you, your customers, and our team โ is paramount to our entire process, from concept to implementation.
Unwaveringly focused, strategic, and hands-on with every creative project we develop, my goal is to identify the very best idea that connects with consumers on a meaningful, emotional level. How can your brand make their lives better? Thatโs what Iโm here to help communicate.
Why Copywriting Is Important: Discover its Brand Impact
This article was updated 03/29/2024 โNobody reads ads. People read what interests them. Sometimes itโs an ad.โ Why is copywriting important? The late Howard Gossage, a Mad Men-era iconoclast renowned in certain corners of the advertising industry as โThe Socrates of...